About Us

My Supplements Group started life in 2016 in Australia manufacturing and distributing supplements and healthy snacks. Although the sunny shores of Aussie were attractive it was always owner Miguel’s dream to raise his family back home in NZ so in 2018 My Supplements Group made its way over the Tasman!

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Muscle Nation is one of Australia's leading and fastest-growing Activewear and Supplement Brands. A family orientated business based in Brisbane, Muscle Nation has created a community and culture like no other.

For close friends and co-owners Nathaniel Anthony and Chris Anastasi, their Muscle Nation journey started on 22nd August, 2016. From a little study desk at Chris’ house, they launched their website and revealed their clothing to the world.

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Goli is an inventive, people-focused nutrition company who believe that happiness and wellness go hand in hand. It’s their goal to help you reach your nutrition goals while enjoying your daily supplements.

ACV, Ashwa, Superfruits and Supergreen gummies are just that! Made with the best vegan and gluten-free ingredients - enjoy the taste of your daily fix!

Goli are driven by the belief that everyone has the power to make their own happiness. And that power begins with being healthy.

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Tropeaka officially launched in February 2016 they believe everybody deserves the right to feel their best from the inside-out. This should be a daily occurring expectation, not a fleeting moment of youth.

We are blessed to be living in a world that has access to powerful superfoods that can transform a person’s body to a state of optimum performance and in doing so, transform a person’s life.

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VIIT Science

VIIT Science

VIIT Science was Founded in 2021 by Joel Oliver and Dan O'Connor. Joel has a background in coaching, health, fitness and wellness and Dan comes from a background in wellness supplements. Dan and Joel began looking into the science of vitamin absorption and came across numerous studies that concluded that sublingual liquid vitamins had superior absorption, faster delivery and were more bioavailable than tablets or capsules.

We saw a gap in the market with what was being offered and what the science reflected, with the majority of vitamin products being sold in tablet form. Numerous studies outline that sublingual liquid vitamins have up to a 97% absorption rate, compared to a 25% absorption rate for tablet or capsule vitamins.

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TotalXP

TotalXP

TotalXP Protein Crunch is a secret blend of milk & whey protein which gives us the iconic crunch.

A bag of protein crunch contains a whopping 55% protein. Low fat, low-carb, and low-calorie. Grain-free, gluten-free, and soy free. No potato and no corn.

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The world has a universal love for cookies. But you would be hard pressed to find anyone more passionate about cookies and brownies than Justine!

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Low Carb Emporium is Australia's leading destination for low carb and keto products, proudly owned and operated by the husband and wife team, Jack and Yvonne.

Since our founding in 2017, we have been dedicated to providing premium, health-conscious options for those embracing a low carb lifestyle.

Our extensive range features a variety of sweet and savoury sauces, delectable meringues, barista syrups, and much more, all meticulously crafted with low or no sugar and negligible calories. At Low Carb Emporium, we are committed to making healthier eating enjoyable and accessible for everyone.

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Healthy people, healthy planet . We're in this for you.

Healthy people, healthy planet . We're in this for you.

Let's all live a Chief life.

If you're like us, you want to live your best life. You don’t just want to survive, you want to thrive. You want to live long and strong. You want to live a life you're proud of and do what's right. We call this living your Chief Life. When you buy a Chief Nutrition product, you’re helping us help everyone live their Chief Life, by offering genuine alternatives to ultra processed snacks. You’re also helping us do our bit to ensure that regenerative farming and more sustainable farming practices become the norm around the world.

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OUR PRODUCTS

What our customers say about our Brands

LATEST NEWS

  • What is collagen, and what are the benefits?

    What is collagen, and what are the benefits?

    It appears that collagen is currently a trending product. Therefore, I decided to conduct some research and share with you what collagen is, its benefits, and ways to incorporate it into your routine.


    Collagen is a protein that constitutes about 30% of all proteins found in our bodies. It provides strength to bones, ligaments, and tendons. It plays a crucial role in skin elasticity, helping to keep the skin firm and flexible and supporting skin regeneration.


    Dr. Breg has created an excellent video explaining the various types of collagen and how to identify the type you might need: https://www.youtube.com/watch?v=UcSgIhrvaos.


    So, why is collagen particularly significant as we age? As we grow older, our bodies produce less collagen, leading to weaker skin that is more susceptible to damage, stiffer and painful joints, and dull, lifeless hair.


    On an interesting note, did you know that by the time we reach 25, we start losing collagen and that men typically have more collagen than women? This might explain why it appears some women age more quickly than men!


    Here are several reasons why collagen is essential daily:
    1. Skin—As noted, a reduction in collagen can result in various skin issues, such as increased wrinkles, reduced firmness, and even more visible cellulite.
    2. Joints—Since collagen cushions and softens joints, a decrease in collagen can lead to stiffer joints, resulting in discomfort.
    3. Gut—Leaky gut syndrome can cause toxins to seep into the gut lining, potentially leading to inflammation. Collagen may be beneficial in healing and sealing the gut lining, preventing toxin leakage.
    4. Metabolism boost – collagen contributes to lean muscle mass, which is particularly important since we lose muscle mass as we age.
    5. Nails, hair, and teeth – brittle nails and lackluster hair can also stem from a reduction in collagen.


    There are various ways to obtain collagen, with two common sources being bovine (derived from cows) and marine (derived from fish). You can consume it in multiple forms, such as through fresh produce, cooked bone broth, or collagen powders that can be mixed into smoothies, soups, and beverages.


    Lastly, as a fun fact about collagen, you might be intrigued to learn that gelatin is essentially collagen after it has been broken down!


    Don't forget to explore our fantastic selection of collagen products!

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  • Does sugar lower testosterone?

    Does sugar lower testosterone?

    We all know that excess sugar and certain testosterone lowering foods contribute to a number of serious health problems…. BUT did you know that your sweet tooth and dietary choices can also make you weaker, older, less motivated, and more tired?
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