Healthy people, healthy planet . We're in this for you.
Let's all live a Chief life.
If you're like us, you want to live your best life. You don’t just want to survive, you want to thrive. You want to live long and strong. You want to live a life you're proud of and do what's right. We call this living your Chief Life. When you buy a Chief Nutrition product, you’re helping us help everyone live their Chief Life, by offering genuine alternatives to ultra processed snacks. You’re also helping us do our bit to ensure that regenerative farming and more sustainable farming practices become the norm around the world.
Made for Pack Flippers
Most snack bars are candy bars, full of syrups, fillers, emulsifiers, sweeteners and sugar alcohols. You care about what goes into your food, and we do too. It's not just about great macros, it's also about clean ingredients your body will recognise as real food.
A delicious traditional flavour
Each snack bar starts off as 80g of organic grass-fed beef brisket and topside; we just take out the water weight. We slow dry the bars to create a tender and easy-to-eatsnack barthat's packed full of flavour and nutrients. Whether you're embarking on a new adventure or simply need a quick, satisfyingsnack, our beef bars are the perfect choice.
Like jerky, but better!
Unlike most jerky, we naturally preserve our biltong just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). A lot of jerky is surprisingly high in sugar (upwards of 25%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.