About Us

My Supplements Group started life in 2016 in Australia manufacturing and distributing supplements and healthy snacks. Although the sunny shores of Aussie were attractive it was always owner Miguel’s dream to raise his family back home in NZ so in 2018 My Supplements Group made its way over the Tasman!

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Muscle Nation is one of Australia's leading and fastest-growing Activewear and Supplement Brands. A family orientated business based in Brisbane, Muscle Nation has created a community and culture like no other.

For close friends and co-owners Nathaniel Anthony and Chris Anastasi, their Muscle Nation journey started on 22nd August, 2016. From a little study desk at Chris’ house, they launched their website and revealed their clothing to the world.

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Goli is an inventive, people-focused nutrition company who believe that happiness and wellness go hand in hand. It’s their goal to help you reach your nutrition goals while enjoying your daily supplements.

ACV, Ashwa, Superfruits and Supergreen gummies are just that! Made with the best vegan and gluten-free ingredients - enjoy the taste of your daily fix!

Goli are driven by the belief that everyone has the power to make their own happiness. And that power begins with being healthy.

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Tropeaka officially launched in February 2016 they believe everybody deserves the right to feel their best from the inside-out. This should be a daily occurring expectation, not a fleeting moment of youth.

We are blessed to be living in a world that has access to powerful superfoods that can transform a person’s body to a state of optimum performance and in doing so, transform a person’s life.

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VIIT Science

VIIT Science

VIIT Science was Founded in 2021 by Joel Oliver and Dan O'Connor. Joel has a background in coaching, health, fitness and wellness and Dan comes from a background in wellness supplements. Dan and Joel began looking into the science of vitamin absorption and came across numerous studies that concluded that sublingual liquid vitamins had superior absorption, faster delivery and were more bioavailable than tablets or capsules.

We saw a gap in the market with what was being offered and what the science reflected, with the majority of vitamin products being sold in tablet form. Numerous studies outline that sublingual liquid vitamins have up to a 97% absorption rate, compared to a 25% absorption rate for tablet or capsule vitamins.

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TotalXP

TotalXP

TotalXP Protein Crunch is a secret blend of milk & whey protein which gives us the iconic crunch.

A bag of protein crunch contains a whopping 55% protein. Low fat, low-carb, and low-calorie. Grain-free, gluten-free, and soy free. No potato and no corn.

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The world has a universal love for cookies. But you would be hard pressed to find anyone more passionate about cookies and brownies than Justine!

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Low Carb Emporium is Australia's leading destination for low carb and keto products, proudly owned and operated by the husband and wife team, Jack and Yvonne.

Since our founding in 2017, we have been dedicated to providing premium, health-conscious options for those embracing a low carb lifestyle.

Our extensive range features a variety of sweet and savoury sauces, delectable meringues, barista syrups, and much more, all meticulously crafted with low or no sugar and negligible calories. At Low Carb Emporium, we are committed to making healthier eating enjoyable and accessible for everyone.

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Healthy people, healthy planet . We're in this for you.

Healthy people, healthy planet . We're in this for you.

Let's all live a Chief life.

If you're like us, you want to live your best life. You don’t just want to survive, you want to thrive. You want to live long and strong. You want to live a life you're proud of and do what's right. We call this living your Chief Life. When you buy a Chief Nutrition product, you’re helping us help everyone live their Chief Life, by offering genuine alternatives to ultra processed snacks. You’re also helping us do our bit to ensure that regenerative farming and more sustainable farming practices become the norm around the world.

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OUR PRODUCTS

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LATEST NEWS

  • Benefits of Beef Liver Supplements

    Benefits of Beef Liver Supplements

    Why you should ditch your multivitamin and experience the benefits of beef liver supplements


    Beef liver supplements are a convenient way to obtain the abundant essential vitamins and minerals found in this true superfood. Just 100g of raw beef liver covers the daily recommended dietary intake (RDI) or adequate intake (AI) for many nutrients, making beef liver supplements a true nutritional ally. What are beef liver capsules, and what’s in them?

    Let’s explore a few benefits of taking beef liver supplements regularly…

    Liver capsule supplements provide concentrated doses of key nutrients, including vitamin A, riboflavin, vitamins B6 and B12, copper, and Omega-3 fatty acids. Moreover, they generously offer over half of the RDI or AI of niacin, folate, choline, iron, and selenium, alongside traces of vitamins E, K, and chromium. Phew! Let’s say beef liver supplements benefits are extensive and incorporating these capsules into your diet can help you meet your nutritional needs efficiently.

    The liver is also packed with good-quality protein. Did you know that 100g of beef liver provides 23g of protein? It’s also easily absorbed and not irritating to your gut compared with other protein sources such as pea protein or whey. 

    Beef liver is simply the most nutrient-dense natural food in the animal or plant kingdom.

    What are beef liver capsules, and what’s in them?

    Chief beef liver capsules are made from organic grass-fed and grass-finished beef liver that’s freeze-dried (to remove water and preserve the nutrients) and ground into powder. A 100g serve of raw beef liver makes an incredibly nutrient-dense 33g of liver powder.

    Our capsules are made from bovine gelatine and contain no additives, just beef liver. I’m pointing this out as many liver capsules on the market contain fillers, binders, and dehydrated liver, which is not as nutritionally dense as freeze-dried because some vitamins, such as B12, degrade when heated.

    The meat we are using is organic, grass-fed, and grass-finished Aussie beef with no added hormones, antibiotics, or GMOs. It comes from certified farms with high animal welfare practices. Because the liver is an organ that processes toxins, it is crucial only to eat a liver that ticks all these boxes.

    Why should you ditch your synthetic multivitamin supplement?

    Beef liver capsules are a powerful whole food supplement better for you than a synthetic supplement because our bodies get the best nourishment from good quality foods. Synthetic supplements are often made from the cheapest ingredients, which are very poorly absorbed, and you are likely to pee them out (hence the yellow urine).

    Whole foods rarely cause nutrient imbalances or toxicities, but supplements can. It’s hard to determine how much of a supplement is safe as the tolerances for high doses of nutrients (the case of supplements) vary as much as the risk for nutrient deficiency. For example, high doses of fat-soluble vitamins (A, D, E, K) are toxic to the human body, as well as excessive iron or zinc supplementation.

    Who are beef liver capsules for?

    Beef liver capsules are an excellent supplement for those who don’t like eating organ meats, those who struggle with vitamin and mineral absorption, or those who don’t like chemically derived supplements.

    Beef liver capsules are also more convenient than eating cooked liver. They have a long shelf life and can be stored at room temperature. You can pop a few capsules alongside your smoothies or snack bars if you are always on the run.

    Who could benefit the most from regular liver consumption?

    Because liver is nature’s multivitamin, it affects all aspects of our health, including hormones, the immune system, the reproductive system, gut function, cardiovascular health, skin and bones. Every adult will benefit from regular liver consumption. However, some of us need this nutrition powerhouse more than others.

    To shed light on their remarkable nutritional advantages, let’s explore the myriad beef liver supplements benefits.

    You will benefit from liver or liver capsule consumption 

    If you are at risk of anaemia
    Liver is high in highly bioavailable vitamin B12 and iron needed to produce haemoglobin and myoglobin and to form red blood cells.

    If your eyesight is not the best
    Liver contains many vitamins and minerals associated with a decreased risk of age-related macular degeneration. The eye-health vitamins and minerals include A, C, E, iron, zinc, and copper. According to science, taking a supplement containing those nutrients is associated with a 25% decreased risk of age-related macular degeneration.

    If you want to keep your heart healthy
    Consuming vitamins B6, B12 and folate in one supplement is associated with a lower risk of coronary heart disease in a general population via lowering homocysteine levels. Homocysteine is an amino acid linked to heart disease when it builds up in excess.

    Omega 3s, copper and magnesium are also essential for a healthy cardiovascular system. For example, copper helps maintain healthy blood vessels, the nervous system, and the immune system.

    If you want to improve your skin health
    Vitamin A nourishes your skin and helps reduce inflammation, shields the skin against free radicals, and aids healing. It also stimulates collagen production and helps improve skin elasticity. It protects the skin against UV damage and other environmental factors and promotes skin cell turnover.

    If you’re pregnant 

    The benefits of beef liver supplements during pregnancy include the provision of essential nutrients crucial for fetal development and maternal health. These supplements offer a rich source of iron, vitamin A, and B vitamins, helping prevent iron deficiency anemia, supporting energy levels, and contributing to the overall well-being of both mother and baby.

    I’m sold on the benefits of taking beef liver supplements! But when and how should you take beef liver capsules?

    Replace your synthetic multivitamin with liver capsules. To get the most benefit, split the recommended dose (4 capsules) into halves and have one half with each of your main meals to spread the nutrients throughout the day. You can open the capsules and sprinkle the contents over your salads and soups.

    Interesting facts

    Inuits (Eskimos) get all their vitamins and minerals from organ meats! According to Science Focus, the traditional Inuit diet supplies all essential nutrients, provided you eat the whole animal and add some berries and seaweed to cover your fiber requirement.

    Understanding the benefits of beef liver supplements is essential if you’re seeking to optimize your nutritional intake. If you need assistance finding the perfect supplement, our friendly team is here to help! 

     

    Veronika Larisova 
    Co-founder, Nutritionist, Exercise Physiologist

     

    References

    Vitamin A Factsheet
    https://ods.od.nih.gov/factsheets/VitaminA-HealthProfessional/

    Heart disease
    https://www.tandfonline.com/doi/abs/10.1080/10408398.2018.1511967?journalCode=bfsn20&cookieSet=1

    Inuits
    https://www.sciencefocus.com/the-human-body/how-do-inuits-get-their-five-a-day/

    https://vitamindwiki.com/Eskimos+evolved+to+get+and+limit+Vitamin+D+from+food#:~:text=In%20regards%20to%20the%20Inuit,vitamin%20D%2C%20they%20consumed%20it.

    Nutrient Gap Assessment
    https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7947982/

    Nutritional Composition of Red Meat
    https://ro.uow.edu.au/cgi/viewcontent.cgi?article=1053&context=hbspapers 

     

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  • What is collagen, and what are the benefits?

    What is collagen, and what are the benefits?

    It appears that collagen is currently a trending product. Therefore, I decided to conduct some research and share with you what collagen is, its benefits, and ways to incorporate it into your routine.


    Collagen is a protein that constitutes about 30% of all proteins found in our bodies. It provides strength to bones, ligaments, and tendons. It plays a crucial role in skin elasticity, helping to keep the skin firm and flexible and supporting skin regeneration.


    Dr. Breg has created an excellent video explaining the various types of collagen and how to identify the type you might need: https://www.youtube.com/watch?v=UcSgIhrvaos.


    So, why is collagen particularly significant as we age? As we grow older, our bodies produce less collagen, leading to weaker skin that is more susceptible to damage, stiffer and painful joints, and dull, lifeless hair.


    On an interesting note, did you know that by the time we reach 25, we start losing collagen and that men typically have more collagen than women? This might explain why it appears some women age more quickly than men!


    Here are several reasons why collagen is essential daily:
    1. Skin—As noted, a reduction in collagen can result in various skin issues, such as increased wrinkles, reduced firmness, and even more visible cellulite.
    2. Joints—Since collagen cushions and softens joints, a decrease in collagen can lead to stiffer joints, resulting in discomfort.
    3. Gut—Leaky gut syndrome can cause toxins to seep into the gut lining, potentially leading to inflammation. Collagen may be beneficial in healing and sealing the gut lining, preventing toxin leakage.
    4. Metabolism boost – collagen contributes to lean muscle mass, which is particularly important since we lose muscle mass as we age.
    5. Nails, hair, and teeth – brittle nails and lackluster hair can also stem from a reduction in collagen.


    There are various ways to obtain collagen, with two common sources being bovine (derived from cows) and marine (derived from fish). You can consume it in multiple forms, such as through fresh produce, cooked bone broth, or collagen powders that can be mixed into smoothies, soups, and beverages.


    Lastly, as a fun fact about collagen, you might be intrigued to learn that gelatin is essentially collagen after it has been broken down!


    Don't forget to explore our fantastic selection of collagen products!

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